Your privacy matters to us. This policy explains what information we collect, why we collect it, and how we protect it. We will never sell your personal data.
1. Who We Are
Mountain MiniSplits is a ductless mini-split installation company serving Richmond, Chesterfield, Henrico, and the greater Central Virginia area. When we say "we," "us," or "our," we mean Mountain MiniSplits.
If you have questions about this policy, contact us at: [email protected]
2. Information We Collect
We collect information in the following ways:
- Contact form & assessment survey — name, email address, phone number, home address, and details about your project (room type, home size, current HVAC setup).
- Scheduling — appointment date/time preferences.
- Automatic data — when you visit our website, we may collect IP address, browser type, device type, pages visited, and referring URL through cookies and analytics tools (such as Google Analytics and Meta Pixel).
- Communications — if you email or text us, we keep a record of that correspondence.
We do not collect payment card information directly. Any payments are processed through secure third-party processors.
3. How We Use Your Information
We use the information we collect to:
- Schedule and conduct your free home assessment
- Provide installation quotes and project estimates
- Communicate with you about your project before, during, and after installation
- Send appointment reminders and follow-up messages via SMS or email (only if you've opted in)
- Improve our website and marketing based on analytics data
- Comply with legal obligations
4. Text Message & SMS Communications
By submitting your phone number through our assessment form or any contact form on this website, you consent to receive SMS text messages from Mountain MiniSplits, including appointment reminders, follow-up messages, and promotional offers.
Message frequency varies. Standard message and data rates may apply. You can opt out at any time by replying STOP to any message. Reply HELP for support.
5. Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to understand how visitors interact with our pages. These include:
- Google Analytics — anonymized traffic and behavior data
- Meta Pixel (Facebook) — advertising performance tracking
- Hotjar — session recordings and heatmaps to improve user experience
You can control cookies through your browser settings. Note that disabling cookies may affect some site functionality.
6. How We Share Your Information
We do not sell, rent, or trade your personal information. We may share it with:
- Service providers — CRM, scheduling, and communication platforms (e.g., GoHighLevel) that help us run our business. These partners are contractually required to protect your data.
- Legal compliance — if required by law, court order, or government authority.
- Business transfers — if Mountain MiniSplits is acquired or merges with another company, your information may be transferred as part of that transaction.
7. Data Retention
We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy — typically for the duration of our business relationship plus up to 3 years. You may request deletion of your data at any time (see Section 9).
8. Data Security
We use industry-standard security practices to protect your information, including encrypted connections (HTTPS), access controls, and secure third-party platforms. No method of transmission over the internet is 100% secure, but we take every reasonable precaution.
9. Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data ("right to be forgotten")
- Opt out of marketing communications at any time
- Withdraw consent for SMS communications by replying STOP
To exercise any of these rights, email us at [email protected].
10. Children's Privacy
Our services are intended for homeowners aged 18 and older. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.
11. Third-Party Links
Our website may contain links to third-party websites (e.g., Google Maps, manufacturer sites). We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies.
12. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we'll update the "Last updated" date at the top of this page. Continued use of our website after changes constitutes your acceptance of the revised policy.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, please reach out:
- Email: [email protected]
- Service area: Richmond, Chesterfield, Henrico & Central Virginia